Recent studies reveal that most B2B organisations’ CRM data is notoriously dirty, disorganised, outdated, or flat-out wrong. If these CRMs were to be graded, most of them would score Ds with only a few lucky ones scoring a C. That’s just how bad the situation has become. The problem, however, is that most B2B marketers still don’t get why others are working so hard to solve the problem of dirty CRMs.

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