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Even with the ever increasing popularity of social media, email remains one of the most valuable tools in a marketers toolbox. Stats provided by Vero claim the average ROI for email marketing campaigns is a whopping 4,300%! However, with 196.4 billion emails expected to be sent each day during 2015 (Radicati) how can you be sure your message is opened, read and actioned upon amongst the kerfuffle of noise created by all these others emails?

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