Over the course of the past decade we’ve seen many changes take place in the world of marketing, both ‘real world’ and digital. SEO has evolved into a discipline that takes a much more holistic approach than it has in the past and it can be said that there’s been a blurring of boundaries when it comes to PR, digital marketing, and traditional advertising. For the marketing manager, all of this means that it’s vital to stay on top of the latest news and happenings within the industry.

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