By Liz Morrell, By Liz Morrell

Customer-centricity is a key aim for many marketers but in the B2B sector in particular many brands still have work to do, according to a new report. Despite the majority (83%) of those surveyed rating customer centricity as very important nearly half (41%) said that more work is required to make their organisations more customer focused. The study, commissioned by digital transformation business Squiz, found that the problem is largely a failure of C-level buy-in for many.

Read the source article at Digital Marketing News