By BlueBird Strategies

Truth be told, for as transformative a Customer Relation Management system can be, it can also be a highly dysfunctional platform if not utilized correctly or to it’s fullest potential. We see time and again, organizations spending tens of thousands of dollars on CRM systems yet they yield little to no return and what’s worse, the sales and marketing teams these systems are meant to benefit end up frustrated and unable to put them to proper use. ensure long-term ROI?

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