By Technology_Adv

There’s no denying that account-based marketing (ABM) is having “a moment” in B2B. It’s a moment I hope lasts a long time, because we see how well ABM performs for our clients who make this part of their marketing strategy. A major opportunity on the road to ABM success is the use of technology. According to our recently released 2016 State of Account-Based Marketing Study, 58 percent of B2B companies say they’re planning to invest in ABM technologies or services this year.

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