By Jason Warnock

Big data is great, but don’t let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing. The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience segments.

Read the source article at Marketing Land