By Sandeep Raut

By now we have all heard the importance of personalization and how companies like Amazon use data science for personalization of “Customer who bought this…” to their customers. The latest trend however is hyper-personalization in almost every industry from Retail to Travel to Hospitality and so on. Hyper-personalization is use of browsing histories, past purchases, social media data and internal customer data to provide more personalized and targeted products, services, and content.

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