Experience the event sessions/panels that Social123 has participated in from the comforts of your own home! We feel like these sessions are full of valuable information that you can use to increase your knowledge base. So take a seat, grab some popcorn, and enjoy these Social123 Talks!
Atlanta Digital Summit – Sales or Marketing? An Exploration of Morphing Roles
May 25, 2016
Speaker: Joe Mckenna (Social123)
Don’t let the titles fool you – today’s most accomplished salespeople look more like marketers than ever before. ‘Feature dumping’ is dead and sales effectiveness relies on delivering tightly developed, personalized value propositions.
This session will explore the advanced techniques that allow contemporary sellers to work in concert with their marketing peers to build engagement with even the most exacting buyers. After this session you’ll be able to:
- Identify the critical information needed for an effective handoff between marketing and sales, and the research tools that can help you get there quickly
- Personalize general value propositions down to the 1:1 level for each stakeholder involved in a purchase evaluation
- Understand the limitations of dated go-to-market techniques such as feature-functionality pitching and relationship selling
#FlipMyFunnel Austin Fireside Chat – Women in Tech
June 7, 2016
Speakers: Emily Wingrove (Social123), Katie Rogers (Salesloft), Tonni Bennett (Terminus), and Katharine Mobley (WeCareCard)
One of the repeating patterns that we see in the Tech World is the lack of women in technology. This is why Terminus did the “Women in Tech” panel with the speakers explaining their journeys of being a woman in tech. This was a super powerful panel session that engaged the crowd.
#FlipMyFunnel Boston – How To Use Data To Personalize The Customer Journey
August 11, 2016
Speakers: Emily Wingrove (Social123), Frannie Danzinger (6Sense), Tom Regan (Madison Logic), Andre Yee (Triblio) and Katharine Mobley (Kevy)
Data plays a huge role in personalization for the customer. This panel identifies how companies can use data to personalize the customer journey and features all stars from 6Sense, Madison Logic, Triblio, Kevy, and of course, Social123.