By marketingb2b

Account-based marketing (ABM) allows you to ‘flip the funnel’ on traditional lead generation, creating a more targeted approach to B2B marketing and sales. It’s currently a hot industry topic and it’s no wonder: MarketingProfs reported that companies using ABM generate 208 per cent more revenue for their marketing efforts. But while many marketers have heard of the benefits, they still need to know how they can get started, and what it all really means.

Read the source article at B2B Marketing