By Verónica Jarski
A whopping 92% of B2B marketers consider account-based marketing (ABM) “extremely” or “very” important to overall marketing efforts, according to the following Integrate infographic. Moreover, “84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships,” states Integrate. Find out more about the latest ABM stats by checking out the infographic. Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs.