By marketingb2b

According to a study by Econsultancy, 74 per cent of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common mistakes and the remedies you can use to solve them. You may be achieving a 100 per cent open rate but if your opening message doesn’t pull readers into your copy and get them interested, it’s worthless.

Read the source article at B2B Marketing