By Yonatan Aggat-Galili

Pay Per Click (PPC) campaigns – if executed with the customer’s needs, concerns and pain points in mind – can create the right kind of awareness around brands, products and offerings. This, however, is only true when keeping your target audience in mind every step of the way – or funnel, as we like to say in marketing. In this blog, we’ll delve into how your cyber security startup can derive maximum marketing return on investment (ROI) from a measured and customer-focused PPC campaign.

Read the source article at Startup Marketing Blog