A new report from marketing data automation firm Openprise takes a look at the data challenges B2B marketers face, how they use data, their sentiments on the effectiveness of data management, and how sales, marketing, and IT teams share data management responsibilities. For the study, 2016 State of B2B Marketing Data Management Report. Openprise surveyed 183 U.S. based B2B marketing professionals to identify emerging market trends and best practices for marketing data management.

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