By Sponsored Content: gShift

We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary challenge facing many organizations is the lack of understanding of what they should be tracking in the first place.

Read the source article at Marketing Land