Building a following on social media, and increasing readership of your B2B content takes a lot of work. It isn’t enough to just have Facebook likes, Twitter followers or LinkedIn shares. Conversions are much more important. There are many inbound marketing tools to schedule your content to be published on the internet, but there isn’t a “magic pill” you can swallow for to engage your B2B audience. Attracting the attention of prospects which resemble your ideal persona is just the beginning.