By Larisa Bedgood

Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyer’s journey. As content marketers, we strive to not only create really great content, but content that will appeal to the right people at the right time and through the right channels.

Read the source article at CustomerThink