By Erik Matlick, Bombora

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems. A major challenge is aligning all their ABM efforts with other campaigns and sales activities. Even in the best-run organizations, sales and marketing aren’t always synced up with regard to reaching out to the same prospect with the right message, at the right time.

Read the source article at Demand Gen Report