Growth initiatives have been one of the main factors driving adoption of marketing automation (MA), and scalability is one of the most important considerations for buyers and users evaluating MA products. I recently attended the 2016 Marketing Nation Summit, Marketo’s user conference, in Las Vegas, on behalf of my company (TrustRadius). In attendance were 6,000+ marketers who are using Marketo’s marketing automation software to send campaigns, track leads, and report on engagement at scale.

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