By Rohit Roy

Father’s Day is knocking on the doors, and this year, it is on the same day in both the US and the UK. So, people across the Atlantic will be expressing their love and gratitude to their dads the very coming day. In the US, Father’s Day is one of the top-10 revenue-generating holidays with a business potential of over $12 billion. It is therefore high time for marketers to leverage the event and make a lasting impression on audience through rightly-themed campaign.

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