By Martin Doyle, Martin Doyle on Google Plus

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.

Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier.

And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions.

Read the source article at Business 2 Community