Email Validation / Verification

//Email Validation / Verification

The #FlipMyFunnel Conference + Account Based Marketing

By | August 14th, 2015|B2B Marketing, Demand Generation, Email Validation / Verification, Events, Lead Generation, Smarter Data|

Ever heard of Account Based Marketing, or ABM? I hope so. Its all the rave as of late, in fact I just attended a conference dedicated to the idea and principles of account based marketing; it was called #FlipMyFunnel, organized by Terminus, an automated B2B advertising tool for marketers. The whole premise is to turn [...]

A Guide For B2B Marketers On The Canadian Anti-Spam Legislation (CASL)

By | June 25th, 2015|B2B Marketing, Data Cleansing, Data Validation, Email Validation / Verification|

One of the challenges facing modern B2B marketers is how to be CASL compliant while generating equal or better marketing results. Only 8 months after the CASL fine was implemented, the first violator of the legislation was issued a $1.1 Million fine, while a second violator was fine $48,000 just a month later. It may [...]