Demand Generation

//Demand Generation

Every Day I’m Hustlin’

By | May 27th, 2016|B2B Marketing, Day In The Life, Demand Generation, Events, Lead Generation|

This blog post is the fourth of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look [...]

“BOO!” Just Doesn’t Do the TRICK Anymore: Emily’s Stab at Creative Writing for B2B Marketing

By | October 30th, 2015|B2B Marketing, Demand Generation, Marketing Automation|

Picture this: you’re walking to your car after a late night at the office on All Hallow’s Eve; its dark, damp, maybe even a little foggy. You aren’t into this this whole Halloween business because you’re a marketer and you get it, it’s just a ploy for the retail industry to make an insane amount [...]

The #FlipMyFunnel Conference + Account Based Marketing

By | August 14th, 2015|B2B Marketing, Demand Generation, Email Validation / Verification, Events, Lead Generation, Smarter Data|

Ever heard of Account Based Marketing, or ABM? I hope so. Its all the rave as of late, in fact I just attended a conference dedicated to the idea and principles of account based marketing; it was called #FlipMyFunnel, organized by Terminus, an automated B2B advertising tool for marketers. The whole premise is to turn [...]