Data Cleansing

//Data Cleansing

DaaS What I’m Talking About

By | February 9th, 2016|B2B Marketing, Data as a Service, Data Cleansing, Lead Generation, Smarter Data|

We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS).  Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. [...]

5 Best Practices for Data Cleaning

By | July 31st, 2015|Data Cleansing|

Before implementing data cleaning, it’s important to look at the big picture, otherwise you may drown in a mess of old, inaccurate contact data. What are your goals and expectations? How do you plan to execute it successfully? As you implement data cleaning, keep the following tips in mind. Tip 1: Develop a Data Quality [...]

A Guide For B2B Marketers On The Canadian Anti-Spam Legislation (CASL)

By | June 25th, 2015|B2B Marketing, Data Cleansing, Data Validation, Email Validation / Verification|

One of the challenges facing modern B2B marketers is how to be CASL compliant while generating equal or better marketing results. Only 8 months after the CASL fine was implemented, the first violator of the legislation was issued a $1.1 Million fine, while a second violator was fine $48,000 just a month later. It may [...]