Resources

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4 Ways Content Marketing Can Support Sales Enablement

By | October 25th, 2016|Data in the News|

By B2B companies are in a constant battle for relevancy with customers and prospects. Content is the one thing that, if done well, can help you win them over; if done badly or not at all (gasp! ), it will send your prospects straight into your competitor’s outstretched arms. This creates a unique challenge for [...]

The Data Digest: Introducing Forrester’s Empowered Customer Segmentation | Forrester Blogs

By | October 11th, 2016|Data in the News|

By From the mischief caused by Napster to the arrival of the iPhone and the (once improbable) reality of wearables and self-driving cars, our world has evolved – and so have your customers. Since the launch of Forrester’s Consumer Technographics® study in 1997, we have had a front-row seat for the dramatic changes in consumer [...]

Higher engagement named as top priority for B2B email marketing

By | October 10th, 2016|Data in the News|

By Six out of ten respondents (60 per cent) said boosting engagement rates was one of the most important goals of an email marketing campaign, putting it slightly ahead of increased customer acquisition (56 per cent). Other common objectives include improving customer retention (38 per cent), strengthening contact data quality (37 per cent), raising brand [...]

Are the 4 Ps Still Relevant in Today’s B2B Digital Marketing World?

By | October 10th, 2016|Data in the News|

By Welcome to The Spirit of Marketing: The only blog that faces today’s marketing challenges by asking the spirits of advertising’s past. What does it take to draw these spirits out? A dark room. Cigarettes. (We are talking the past, here.) A fifth of single malt. Ethereal LinkedIn connections. And Aunt V’s marshmallow salad. Read [...]

Use Videos to Drive Results

By | September 16th, 2016|Data in the News|

By Any effective marketing strategy in the age of digital communication includes a heavy focus on social media marketing and Internet marketing. Many business owners, rightfully so, consider up-to-date web content, intriguing social media network postings, and general SEO strategies to be the mainstays of results-driven marketing today; however, a surprisingly high number of companies [...]

Content Audit 102: leveraging data and adjusting strategy

By | September 16th, 2016|Data in the News|

By Rachel Lindteigen Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into the data further [...]

Email Marketing Is Alive And Doing Better Than Ever

By | September 15th, 2016|Data in the News|

By Dale Keipert, 360Interactive I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole email marketing is dead debate that has been going on for at least 10 years that [...]

Marketing Strategy – The Flip Side of Targeted Marketing

By | September 9th, 2016|Data in the News|

By Our content-disrupted world has made techniques like personalization and contextualization necessary at the forefront of the marketing industry. Customers often favor a personalized approach that recognizes their individuality—but those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time. Read the source article at marketingprofs.com

Email Marketing – Six Email Habits That Are Alienating Your Customers

By | September 7th, 2016|Data in the News|

By Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. 1. Batch-and-Blast Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week. [...]

Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders

By | September 2nd, 2016|Data in the News|

By Growth initiatives have been one of the main factors driving adoption of marketing automation (MA), and scalability is one of the most important considerations for buyers and users evaluating MA products. I recently attended the 2016 Marketing Nation Summit, Marketo's user conference, in Las Vegas, on behalf of my company (TrustRadius). In attendance were [...]