B2B Marketing

/B2B Marketing

SiriusDecisions UK: Intelligent Growth

By | October 3rd, 2016|B2B Marketing, Events, Smarter Data|

Last week I took a voyage across the Atlantic on a (insert shameless Delta plug here) flight to the United Kingdom for the SiriusDecisions Summit UK. As many of my peers and followers know, I’m a huge fan of SiriusDecisions for many reasons, so my excitement has been difficult to contain, but I’ll do my [...]

That Time I Went to Cleveland and Learned How to Be a Content Jedi

By | September 13th, 2016|B2B Marketing, Events|

Last week I want to Cleveland with my awesome Demand Gen Manager, Ashley, to attend Content Marketing World for the first time! This year’s theme, Content Strikes Back, paid homage to Star Wars.  Being a Michigan native and attending the University of Michigan, I wasn’t thrilled to be headed to the Buckeye state and I [...]

Another Flipping #FMF

By | August 15th, 2016|B2B Marketing, Events|

Another successful #FlipMyFunnel is officially in the books for me and my Social123 team. We headed up to Boston last week to meet the Bostonian marketers interested in flipping their funnels. At Social123, we do a darn good job at filling funnels so it makes a lot of sense for us to hang around the #ABM [...]

Time to Celebrate!

By | July 5th, 2016|B2B Marketing|

As we all come back from the long weekend celebrating the 4th of July, I wanted to take the time to look back at all of my favorite social posts for past holidays.  As a Social Media Manager, I always get excited posting during the holidays because it lets me utilize my creative side to [...]

Data as a Service: Skipping the boring stuff so you can take action

By | June 28th, 2016|B2B Marketing, Data as a Service|

Hello blog-o-sphere. I am Amy Sharma the Executive Director of R&D here at Social123. I’ve been asked to write a blog about “what is DaaS?” The funny thing is that right now DaaS is evolving from a buzz word into a thing. Thus, there is no real standard definition of DaaS. Here is my interpretation [...]

Full Funnel Marketing in Seattle!

By | June 20th, 2016|B2B Marketing, Events|

Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages [...]

All Things Enterprise

By | June 16th, 2016|B2B Marketing, Day In The Life|

This blog post is a bonus in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what [...]

Peace, Love & #FlipMyFunnel Austin

By | June 9th, 2016|B2B Marketing, Events|

This past Tuesday was the #FlipMyFunnel Roadshow in Austin, TX.  Emily and I had a wonderful time chatting with fellow marketers in the festival-esque setting at the JW Marriott.  There were food trucks and picnic tables and twinkle lights and each sponsoring company had a lounge area.  It was a very laid back vibe, but [...]

Trade Show Dude-ty

By | June 7th, 2016|B2B Marketing, Day In The Life, Events|

This blog post is a bonus in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what [...]

A Day in My Hectic Life

By | June 2nd, 2016|B2B Marketing, Day In The Life|

This blog post is the last of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look [...]