Content personalization is all the rage and it looks like a trend that’s actually working quite well. Kissmetrics recently published a post based on the study done by Seismic and DemandMetric . They did a very comprehensive study on B2B marketing organizations’ experience with content personalization. The results are very promising, with 80% of the B2B marketers stating that personalized content has proved to be much more effective than non-personalized content.

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