By Cara Wood

Do you like Jeopardy? I do. I love answering those trivia questions. In fact, I’ve got a Jeopardy question for you right now! This marketing tactic drives a 171% increase in market-generated revenue and a 111% increase in email open rates, among other awesome benefits. Buyer personas are critical to any and every business. Without knowing who your buyer is and why they would be interested in your product, you can’t accurately market your products.

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