/Emily Wingrove

About Emily Wingrove

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So far Emily Wingrove has created 41 blog entries.

B2B Marketing Forum – Key Takeaways

By | October 26th, 2016|Uncategorized|

Last week the Social123 team traveled up to Boston to sponsor and attend MarketingProf’s annual conference, The B2B Marketing Forum… and it was the 10th ‘birthiversary’ of the show! B2B Marketers from all across the country joined in Beantown to learn about marketing best practices, emerging trends and to spend time with the #MPB2B ‘squad.’ [...]

SiriusDecisions UK: Intelligent Growth

By | October 3rd, 2016|B2B Marketing, Events, Smarter Data|

Last week I took a voyage across the Atlantic on a (insert shameless Delta plug here) flight to the United Kingdom for the SiriusDecisions Summit UK. As many of my peers and followers know, I’m a huge fan of SiriusDecisions for many reasons, so my excitement has been difficult to contain, but I’ll do my [...]

Another Flipping #FMF

By | August 15th, 2016|B2B Marketing, Events|

Another successful #FlipMyFunnel is officially in the books for me and my Social123 team. We headed up to Boston last week to meet the Bostonian marketers interested in flipping their funnels. At Social123, we do a darn good job at filling funnels so it makes a lot of sense for us to hang around the #ABM [...]

You Flipped Your Funnel on the Road to ABM…Now What?

By | July 21st, 2016|Uncategorized|

#ABM is still on the upswing and still on everyone’s minds, but most of the talk is all about how to implement #ABM and how to get company buy in, etc. I sometimes hear people talk about how to identify their named accounts, or how many they should be targeting, but no one is talking [...]

Full Funnel Marketing in Seattle!

By | June 20th, 2016|B2B Marketing, Events|

Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages [...]

A Day in My Hectic Life

By | June 2nd, 2016|B2B Marketing, Day In The Life|

This blog post is the last of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look [...]

SiriusDecisions Summit + Taste of Nashville Recap

By | May 31st, 2016|B2B Marketing, Events|

SiriusDecisions Summit was last week and our team road-tripped to Nashville for the event! While we were there, we 1) hosted a Taste of Nashville party with Oracle, TechnologyAdvice, Vidyard, 6Sense, and Integrate and 2) hosted a case study on intelligent audience growth with Colin Day from FIS Global!  Check out some highlights below: [...]

Marketo Recap

By | May 17th, 2016|B2B Marketing, Events|

Marketo Marketing Nation Summit 2016 was a blast! We brought 10 members of our team to the event and sponsored a pretty epic party.  Were you at Summit or Summer Anthem? Let us know if you stopped by to say hello :) In the meantime, check out some pictures from our stay in Las Vegas! [...]

I Am Woman, Watch Me Lead: Takeaways from the 2016 Marketing Hall of Femme

By | April 15th, 2016|Uncategorized|

Last week, myself and 14 other female marketing leaders across the globe met in NYC for Direct Marketing News’ 3rd annual Marketing Hall of Femme conference. It was an extraordinary honor to be among such influential women who come from such a wide variety of backgrounds. The common denominator among us? We are the senior-most [...]

From Atlanta to the West Coast

By | March 29th, 2016|B2B Marketing, Events|

We are only three months into 2016 and we've already been to six conferences!  We've hit Scottsdale, San Francisco, and Las Vegas, not to mention our hometown of Atlanta! Where have we been? Well let me tell you: B2B Content 2 Conversion #FlipMyFunnel Rainmaker 2016 Technology Association of Georgia's Technology Summit/Top 40 MarTech Adobe Marketing [...]