By Caitie Gonzalez, Caitie_Gonzalez

Soccer referee showing penalty card, focus on foreground

Marketers are putting in a lot of effort to be present across a myriad of channels — paid search, social, website, and more. They know they have to exist where their potential customers are but are marketers truly understanding the goals and preferences of consumers when they are designing the omnichannel customer journey?

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