By Rachel Lefkowitz, Stephanie Seril, Jack Veronin
Account-Based Marketing is often cited as the latest and greatest strategy to align your marketing and sales teams—the go-to strategy to move high-level prospects through the funnel faster. But what about Account-Based Sales? In order to be successful with ABM, thought leaders like Jon Miller, CEO and Co-founder of Engagio, say you should be doing Account-Based Everything. Account-based sales is an important part of this. Why? Spray and prey techniques are so last year.