Use Cases for Optimizing Email Campaign Conversions featuring Matt Heinz

In this session, you’ll hear real-world examples of how B2B marketers are improving their results by sending the right email to the right person at the right time. You will also hear from thought leader Matt Heinz who will share how data optimization steps are helping to enable audience development and audience analysis for effective segmentation. Through a mix of best practices and prescriptive examples, the session will show how segmentation, targeting a is can help improve messaging and enable marketers to pair top-notch content with key personas. 

Topics Covered:

  • Data sourcing and data quality
  • Email marketing strategies and campaign planning guideline
  • Segmentation strategies for personalized messaging
  • Integrating advanced marketing strategies with email
  • Deliverability and data governance
  • Measurement and campaign analysis

Watch the webinar below: