Social123 Appoints Vice President of Finance

Leading Data Provider Secures Seasoned Financial Professional with Track Record of Success

Social123, Inc., a leading data provider, announced today that Geoffrey Hom has joined the firm to head up the finance department and oversee all aspects of the company’s investments, finances and human resources. Geoffrey was actively involved in a couple of major acquisitions in town and comes with over 20 years of industry experience. His most recent role was with RazorInsights as the Vice President of Finance, where he aided in the transition of financials and records during the acquisition by Athenahealth, Inc. Prior to that, he spent nearly six years at Vitrue, Inc. as a Corporate Controller, where he played an instrumental role in the company being acquired by Oracle, Inc., the leader in integrated cloud applications and platform services.

Geoffrey joins Social123 at an exciting time as Social123 expands its Data as a Service (DaaS) solution set for optimized contact data management. Geoffrey comments “I am excited to start a new challenge with Social123 and look forward to working with this dynamic and talented team to continue building on their already successful business model. With a growing client base and consistent increases in month over month bookings, I am eager to get started and launch Social123 to new heights.”

Aaron Biddar, Chief Executive Officer, said “Geoffrey’s experience has already made him a key addition to the Social123 family. We view his appointment as a significant stepping stone towards realizing our goal of becoming every Marketer’s choice in the contact data solutions space. Geoffrey complements our team and brings contagious energy and drive to an industry ready for change. He will contribute greatly to the continued success of Social123.”

On the heels of their recent funding, Social123 will double its personnel, adding more than 30 new roles to the organization in 2016. Affected departments will be sales, product & technology, customer success, and marketing.

Richard Fraim, one of Social123’s investors and President of Ellis Capital, adds, “We are very excited to have Geoff join as a crucial member of the Social123 team; he has a track record of success working with multiple venture-backed, high-growth software companies. His skill set and experience will be immensely valuable as Social123 enters this next phase of growth and continues to scale.”

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About Social123:

Social123 is a social sourced B2B data provider with the largest and most accurate global contact database that is refreshed in real-time. With an industry leading DaaS platform (Data as a Service), customers benefit from the origination of net-new leads to full service appends. Social123 offers the most reliable data solution on the market due to the company’s proprietary algorithms which continuously source, match, and append from thousands of sources. The company identifies inaccurate records in their customers’ databases, correct and replace them, and then layer on 40+ fields of self-reported information like groups, skills, titles, and even a validated email address – tested with the company’s proprietary email validation software. Social123 has served over 1,500 customers since its inception in 2011 and was recently named the #194 fastest growing private US company by INC. 500.