By Deanna Lazzaroni

There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B marketers looking to engage potential customers and current customers alike.

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