By alexanderkesler

The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating leads. The report also showed that 57 percent of the marketers surveyed intend to increase their email marketing budget in 2016.

Read the source article at Search Engine Journal