By Tukan Das

Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their customers.

However, the data that marketers collect is only as good as the use they put it to. In other words, social data can be use to generate revenue, as long as marketers know how to direct it to that purpose.

Read the source article at Business 2 Community