By Dan Scalco on Google Plus

Having a well defined B2B marketing strategy can make or break your business. Today we’re going to go over the top five ways you can improve your B2B marketing strategy in order to increase leads, ROI, and, most importantly, sales. If you aren’t getting feedback from your leads and customers, your marketing strategy isn’t fully optimized. In fact, at that point, your marketing campaign is as good as guessing. It’s important to use their feedback as a qualitative metric to judge your campaign by.

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