By Tukan Das
From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual.
Thanks in large part to social media, marketers are able to identify audience members and deliver highly targeted messages that resonate on an individual level. Here are five ways that marketers can use social media to personalize their marketing.