By Stacey Danheiser

Today, customer-centric everything is the new black in the business world. And why not? No matter what flashy technology, app or service you bring to the market, it’s still all about how well you know and connect with your customers. So if you’re laying out your marketing plans for the coming year, keep in mind customer-centricity in B2B will continue to grow as a powerful force and dictate a considerable part of what you need to do in terms of marketing your businesses in 2016.

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