By Rachel Burger

Content marketing has hit it big with B2B businesses. In fact, 88% of North American B2B businesses use content marketing as a part of their overall marketing strategy, most effective B2B content marketers spend 39% of their marketing budget on content marketing, and three-quarters of B2B marketers blog and/or publish case studies. In other words, content marketing is a reliable source of lead generation, and B2B businesses have taken note.

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