By marketingb2b

Ever wonder why we do the things we do as marketers? How some of our most common practices became, well, so common? At first blush, it may seem marketing is changing and evolving at an alarming rate – just the sheer number of tools available to marketers has grown 2500 percent in just FIVE years according to Chief MarTech. However, many of the same practices and ideologies that are rooted in our history as a profession from the turn of the 20th century have endured to this day.

Read the source article at B2B Marketing