By Dean Keipert
Email has come a long way since we first started by putting thousands of names into the BCC field. However, one part of it that has not evolved is the idea of personalizing emails. Most businesses think that if they just include the receivers name in the subject or body of the email they are personalizing the email. While this is true, we can do better. Let’s explore 4 ways you can take personalizing emails to the next level. You can begin by building personas around your list of emails.