By Kim Stiglitz, Stiggy1

You’ve probably heard all the buzz about marketing automation right? It’s helping marketers increase efficiency, improve message relevancy, connect with customers at exactly the right moment, and generate heaps of revenue.

In this post, we’ll help you prepare to use marketing automation with three easy things that every marketer can do. But first, let’s consider why marketing automation is so critical to businesses of all sizes.

Read the source article at Business 2 Community