By IvyExec

Whether we’re too-busy consumers making our baristas, restaurant servers, or cleaners feel invisible or we’re overwhelmed marketers making broad generalizations about our customers, it’s so much easier to take the “human” out of the equation. That’s the worst way to go about it. Also read: What Marketers Can Learn From Customer Service Humanizing your brand isn’t just important for your brand reputation; it’s important for your sales, too.

Read the source article at Executive Job Positions