By Marie Klok Crump, KlokMarie

All too often, we rely on our “gut” to make decisions. When something doesn’t feel right, pattern and practice tells us that it isn’t.

And while instincts will always play a role in business, we need to approach decisions with the reason and analysis they deserve. Otherwise, we end up falsely diagnosing our problems and wasting our efforts in creating solutions.

That’s why it’s so important for companies to establish data-centric cultures.

Read the source article at Business 2 Community