By Scott Hornstein
Marketing, as life, often gives you the test and then the lesson.
Account Based Marketing (ABM) is a lousy place to go this route. The stakes are higher. This is marketing to win an important account, a big investment with a substantial payoff. It’s marketing under a microscope, where minor areas of miscommunication can have a major impact.
We’d like to share some lessons learned on how to tap into the DNA of an account and share two tools that can leverage your Account Based Marketing success.