Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas that can be much more complex in the B2B world. However, digital marketing has a way of raising all boats. Today’s B2B marketers are taking advantage of the digital world we live in to advance their marketing strategies.

Read the source article at Digital marketing strategies and trends