By Dan Sincavage, Dan Sincavage on Google Plus
Customer loyalty in B2B is a tricky beast.
What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers.
Rings like a B2C bell, right?
Well, it pays to know that retaining customers costs businesses up to five times less than getting new ones. In the B2B space where the cost of contracts are significantly bigger than B2C, the impact of retaining customers is even more pronounced.