By Natalia Angulo

If there is one thing we learned from 2015, it’s that marketers in 2016 and beyond will need to focus on improving the customer experience and marketing in a digital-first world. Last year, we saw emerging channels like mobile, video, and social media gain traction among brands and advertisers. Meanwhile, issues surrounding ad viewability and ad blocking became even more apparent.

Read the source article at Digital & Online Marketing News and Tips